Service

Micro influencer marketing in India

Work with several smaller creators whose audiences trust them, and find out quickly which ones bring customers.

What micro influencers are

Micro influencers are creators with roughly 10K to 100K followers. Their audiences are usually smaller but more engaged and more focused on a niche, a city or a language, which is why many brands see strong results from them.

Why brands choose micro influencers

  • Focused, engaged audiences
  • Higher trust, since followers often see them as peers
  • Lower fee per creator, so you can test several
  • Easier to reach niche and local markets
  • Good value for small and mid-sized budgets

How we build a micro influencer campaign

  • Shortlist three to ten creators across your niche and cities
  • Give each a unique code and tracking link
  • Agree one or two formats and a posting window
  • Review drafts and check disclosure
  • Compare results and put more behind the best performers

What we check before we choose

  • Audience location, language and age
  • Real comments and engagement quality
  • Content style and fit with your product
  • How they handled past sponsored posts

How a campaign works with CreatorHai

Every campaign follows the same steps, so you always know what happens next.

  • Brief and goals: what you sell, who you want to reach, your timeline and budget range.
  • Creator shortlist: creators matched on niche, content style, audience, language and city, with notes on each.
  • Outreach and terms: we confirm availability and agree deliverables, usage rights and dates.
  • Content approvals: you review drafts before anything goes live, and we check sponsored posts carry the right disclosure.
  • Reporting: reach, engagement, clicks and the results you can track, with notes on what to repeat.

Questions

Frequently asked questions.

01What is a micro influencer?

A creator with a smaller, engaged following, commonly 10K to 100K followers, often focused on a specific niche or city.

02How many micro influencers should I use?

Many brands start with three to ten, compare results and scale the ones that perform.

03Are micro influencers better than big influencers?

Not always. They often give better engagement and value, while larger creators give wider reach. Our guide on micro vs macro influencers explains how to choose.

Get in touch

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