01 — Fashion & Beauty3–4 weeks
Streetwear & Sneakers
Instagram · YouTube
- The brief
- Build early buzz for a limited drop among 18–26 year-olds in metro cities, with traffic going straight to the product page.
- Creator mix
- 6–8 style creators in the 15K–120K range, with a few sneaker-culture accounts for credibility.
- What we deliver
- Unboxing and try-on Reels
- Styling carousels with outfit breakdowns
- Story countdown to the drop
- What we measure
- Reach and saves
- Link clicks per creator
- Drop-day sales via tracked codes
Plan a campaign like this →02 — Fashion & Beauty5–6 weeks
Skincare & Clean Beauty
Instagram · YouTube
- The brief
- Explain what a new range does and who it suits, without overclaiming, so first-time buyers feel confident trying it.
- Creator mix
- Skincare educators and everyday-routine creators, matched to skin type and concern.
- What we deliver
- Two-week routine Reels
- Ingredient explainers
- Honest follow-up review after regular use
- What we measure
- Saves and shares
- Comment sentiment
- Promo-code redemptions
Plan a campaign like this →03 — Fashion & Beauty4 weeks, timed to the season
Ethnic & Festive Wear
Instagram
- The brief
- Show how handcrafted pieces, such as block prints and handloom, work for weddings and festivals ahead of the season.
- Creator mix
- Regional fashion creators and a few wedding-guest styling accounts, including Jaipur-based voices.
- What we deliver
- Festive lookbook Reels
- Draping and styling tutorials
- Behind-the-craft stories from the label
- What we measure
- Reach in target cities
- Profile visits
- Enquiries and orders in the festive window
Plan a campaign like this →