What influencer discovery means
Discovery is the research that happens before a campaign: working out who your audience follows, then finding creators whose content and followers match. A good shortlist saves money because it avoids creators who look right on paper but reach the wrong people.
What we look at
- Niche and content style: what they make and how it fits your product
- Audience: location, language and age range, based on insights creators share
- Engagement quality: real comments and saves, not only follower counts
- Consistency: how regularly they post and how their audience responds over time
- Past brand work: how they handled earlier sponsored content
- Brand safety: tone, topics and past controversies
What you receive
- A shortlist of creators with notes on each
- Content style and audience fit summaries
- Suggested formats for every creator
- Indicative fees where creators share rates
- A recommendation on who to approach first
What to tell us
- Your product and who buys it
- Cities and languages you care about
- Platforms and formats you prefer
- Timeline and budget range
- Creators or brands you admire, and any you want to avoid
How a campaign works with CreatorHai
Every campaign follows the same steps, so you always know what happens next.
- Brief and goals: what you sell, who you want to reach, your timeline and budget range.
- Creator shortlist: creators matched on niche, content style, audience, language and city, with notes on each.
- Outreach and terms: we confirm availability and agree deliverables, usage rights and dates.
- Content approvals: you review drafts before anything goes live, and we check sponsored posts carry the right disclosure.
- Reporting: reach, engagement, clicks and the results you can track, with notes on what to repeat.