What a celebrity endorsement delivers
A well-matched public figure gives a brand instant familiarity and credibility, which is useful for launches, rebrands and campaigns that need to reach beyond social media. The effect depends on fit: audiences can tell when a personality genuinely suits a product and when they do not.
Who counts as a celebrity or public figure
- Film and television actors
- Musicians and performers
- Sportspeople
- TV hosts and personalities
- Authors, speakers and thought leaders
- Creators with mainstream reach beyond their platform
How we run an endorsement
- Brief and budget: your goals, category, audience, timing and spend.
- Shortlist: personalities matched to your audience and brand values, with a clear view of what is realistic.
- Approach: we check availability and interest with the individual or their team.
- Terms: scope, exclusivity, usage rights, dates and fees agreed in writing.
- Content and approvals: scripts, shoots and drafts reviewed before release.
- Delivery and reporting: publishing, appearances and a results summary.
What affects the fee
Fees depend on the person's profile and demand, how much is included (posts, videos, appearances, shoot days), the exclusivity you ask for, how long and where you can use the content, and timing. We do not publish rates because they vary so widely; we share indicative costs with the shortlist.
Rules to follow
Endorsements must be honest and clearly disclosed. Indian advertising guidelines (ASCI) and consumer-protection rules apply to celebrities as much as to creators, and brands are responsible for the claims in their advertising. We build disclosure and claim checks into every brief.
How a campaign works with CreatorHai
Every campaign follows the same steps, so you always know what happens next.
- Brief and goals: what you sell, who you want to reach, your timeline and budget range.
- Creator shortlist: creators matched on niche, content style, audience, language and city, with notes on each.
- Outreach and terms: we confirm availability and agree deliverables, usage rights and dates.
- Content approvals: you review drafts before anything goes live, and we check sponsored posts carry the right disclosure.
- Reporting: reach, engagement, clicks and the results you can track, with notes on what to repeat.